Private Beta — Now Live

Know who to trust
before you ship.

India's cross-merchant COD buyer trust network. Every buyer gets a score based on their order history across all stores. Ship with confidence. Cut RTO by up to 40%.

₹20KCr
lost to RTO annually
35%
avg COD return rate
2min
to install & go live
Saved Today
₹4,200
12 risky COD orders blocked
TRWTH-G4K8MN2P Gold
830/ 900
24
Orders
2%
RTO Rate
92%
Prepaid
COD Allowed — Verified Buyer
COD Blocked
3 orders
₹1,800 in losses prevented
The Problem

Indian D2C has a
trust problem.

COD is essential for growth in India — but it comes with a hidden cost that's bleeding merchants dry.

📦

35% average

RTO rate on COD orders across Indian D2C. In fashion and electronics, it's over 50%. One in three shipments returns empty-handed.

💸

250+ lost

Per failed delivery — forward logistics, reverse logistics, packaging, and handling. Multiply by hundreds of returns a month and it's devastating.

👤

Zero signal

You have no idea who the buyer is before you ship. First-time shoppers, repeat fraudsters, loyal customers — they all look identical at checkout.

The Solution

A trust score for
every Indian buyer.

Truwth is a shared trust layer built on top of Shopify. Every order placed at any Truwth merchant — accepted, returned, or NDR'd — builds that buyer's permanent score. You see the full picture before you ship.

❌ Without Truwth

Ship blind — no idea if the buyer has an RTO history at other stores

Block COD entirely and lose 60% of potential customers who can't prepay

Pay ₹250+ per return in reverse logistics fees every single time

Fraud buyers freely hop from store to store — completely undetected

Your loyal buyers get the same experience as your worst-returning ones

✓ With Truwth

See every buyer's full cross-merchant order history before you ship

Offer COD to trusted buyers, block only the risky ones — keep the revenue

Automatic COD blocking — zero manual review, zero extra work for your team

Fraud buyers flagged network-wide — one bad actor gets stopped everywhere

Gold-tier buyers unlock VIP treatment, faster dispatch, higher COD limits

How it works

Live in 3 steps.
No engineering required.

Install, sync, protect. Works on all Shopify plans.

1

Install on Shopify

One-click install. Truwth syncs your entire order history in the background — no CSV exports, no manual data entry, no dev work.

2

Every buyer gets scored

Truwth creates a private Truwth ID for every buyer based on their phone number. Scores are built from delivery rate, RTO history, prepaid ratio, and cross-merchant data.

3

Risky buyers blocked at checkout

At checkout, Truwth checks the buyer's score in real-time. Buyers below the trust threshold get COD hidden automatically. Legitimate buyers never see a difference.

The Score System

300 to 900.
Every buyer ranked.

Built from delivery history, RTO rate, payment mode, and cross-merchant behavior across the entire Truwth network.

Gold
750 – 900
Verified Loyal Buyer
Consistently accepts orders, high prepaid rate, strong cross-merchant delivery history. The best buyers.
✓ COD Always Allowed
Good
600 – 749
Reliable Buyer
Solid order history with occasional returns. Low fraud risk. All new buyers start here at 600.
✓ COD Allowed
Risky
450 – 599
Proceed with Caution
High NDR or RTO history. Multiple unaccepted orders across stores. Merchant can decide to allow or block.
⚠ Merchant decides
Blocked
300 – 449
High Fraud Risk
Multiple RTOs, repeated NDR fraud, or cross-merchant abuse patterns detected. Blocked everywhere.
✕ COD Blocked Network-wide
For Merchants

Everything you need
to ship smarter.

Truwth plugs into your Shopify store and works in the background. Zero ops overhead.

🔄

Automatic Historical Sync

On install, Truwth syncs all your past orders and scores every buyer immediately. Your entire customer base is profiled in minutes.

Real-time COD Screening

Every COD checkout is scored via API in milliseconds. Risky buyers get COD hidden. Your best buyers get a frictionless experience.

🌐

Cross-merchant Network

Scores are built from behavior across all Truwth merchants. A fraudster flagged at one store is blocked at every store.

📊

Buyer Intelligence Dashboard

See every buyer's Truwth ID, score, tier, RTO rate, and full order history. Filter by tier. Know your best customers by name.

🔒

Privacy by Design

Phone numbers are never stored — only a one-way hash. Buyer identity is completely anonymized. DPDPA-compliant from day one.

🛒

Shopify Native

Installs directly from Shopify. No custom integration, no developer needed. Works on all Shopify plans including Basic.

Install Truwth — Free Beta →
For Buyers

Your score.
Your reputation.

Every order you accept builds your Truwth score. A high score unlocks COD access at every Truwth merchant — no friction, no deposits, no restrictions.

🆔

Portable across every store

Your Truwth ID and score follow you to every Truwth merchant. Build your reputation once — benefit everywhere you shop.

📈

Grows with every good order

Accept deliveries, pay prepaid when you can, maintain your streak. Your score climbs and your COD access grows automatically.

🔒

Anonymous by design

Merchants only ever see your Truwth ID and score — never your name, phone number, or any personal detail.

Check your Truwth Score

Enter your mobile number to see your buyer trust score. Free, instant, and private.

Your number is never stored. We use a one-way hash to look up your score.

Private Beta

Stop shipping blind.
Start shipping smart.

We're onboarding 50 Shopify merchants in the beta. Early merchants get free access — forever.

🏪

I'm a Merchant

Install Truwth on your Shopify store. Sync your history, score your buyers, and start blocking risky COD orders — in under 2 minutes.

Install on Shopify →
👤

I'm a Buyer

Check your Truwth score. See how merchants see you, understand your COD eligibility, and build your buyer reputation.

Check My Score →